A⁄B Testing &amp; CRO Tools Tools

A⁄B Testing & CRO Tools Open-source

GrowthBook

Open-source feature flagging and A/B testing platform that works with your existing data warehouse

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Convert.com

Privacy-focused A/B testing tool for agencies and mid-market brands with easy CMS integration

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FigPii

All-in-one CRO engine combining heatmaps, recordings, A/B testing, and polling in one suite

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Flagship

Enterprise feature flagging and experimentation solution part of the AB Tasty company

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Intellimize

AI-powered website personalization platform that automates A/B testing at scale

📊

Statsig

Product observability and experimentation platform for feature management and metric tracking

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A⁄B Testing & CRO Tools Open-source

Wasabi

Open-source A/B testing platform originally developed by Intuit for high-performance experiments

🎨

Figma

Collaborative design tool used for creating high-fidelity prototypes for CRO testing and feedback

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Instapage

Advanced landing page platform for marketers with built-in heatmaps and multivariate testing

⚖️

Kamibi

French-based A/B testing and personalization solution focused on performance and agility

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Optimizely

Enterprise-grade experimentation platform for digital experience optimization and feature testing

📈

Split.io

Feature delivery and experimentation platform built for engineering and product teams

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Typeform

Interactive form and survey builder used for collecting qualitative customer feedback for CRO

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Unbounce

Conversion-focused landing page builder with built-in AI traffic optimization and A/B testing

📝

UsabilityHub

Remote user research platform to validate designs through first-click tests and five-second tests

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UserTesting

Human insight platform to watch real users engage with your site and identify CRO friction

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VWO

Comprehensive web testing and conversion optimization platform with heatmaps and session recordings